“Lose the calories. Keep the taste” campaign was developed when MGD64 shifted its brand messaging to focus more on taste when the news of Budweider’s lighter beer spread. Copywriter: Kristin Palla Creative Director: Mike Williams


Exploraation for a seasonal campaign for the spring.
Copywriter: China McGee Creative Director: Mike Williams


A promotional point-of-purchase program for the spring season developed for MGD64 which focused on shedding extra baggage consumers may have accured during the wintertime. Copywriter: China McGee Creative Director: Mike Williams


"Keep Summer Tasteful" seasonal campaign for the summer.
Copywriter: Kristin Palla Creative Director: Mike Williams


Creative Director: Mike Williams Copywriter: China McGee
In partnership with Shape and Men’s Fitness, MGD64 developed a promotional program. These mini magazines were given away near Miller point-of-purchase displays, promoting a healthy lifestyle and aligning the brand to the health conscious consumer.


Similarly, a tri-fold was designed for a different promotion in the summertime, this time less focused on food and more on lifestyle.