SHINE was a series of events thrown for the Alberto Culver Motions hair care brand, helping women shine across the country. Around big events throughout the year, women were invited to an exclusive lounge where they can get their hair and make up done, put on a new wardrobe and be photographed like a Motions model. There were world-class DJs, cocktails and celebrities to keep the ladies entertained.

We developed the look and feel of the events, from the postcards to the bogo light graphics. Below is some more of the collateral.





And here are some shots of all the fun that was had:




Copywriter: China McGee
Designer: Craig M. Clark
Creative Director: Mike Williams