“Voda” is Russian for water. voda spa is a luxury spa located in Hollywood with a specialty in Russian and European saunas and treatments. The main logo as well as secondary logos for the juice bar, the spa restaurant, and the bar/lounge were developed to match but stand out from the main identity.


The identity for voda spa remained clean and modern, while the collateral developed into a system of poolside gradients and dark woods from the saunas.


Transparent vellums were used to create a watery effect. A deep, hot orange was used to accent the collateral. Interior and exterior signage was created from stainless steel, orange plastics, and slate gray. Digital work matched the uniqueness of the spa. Advertising announcing the opening spoke to the duality of modern luxury and Old World traditions in both copy and visual.

A visual library was created to be used for collateral, photographed by Eduard Duarte.